Shoppers at an Aberystwyth supermarket have helped raise £1,500 for the town's RNLI crew.
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The money will help the Aberystwyth lifeboat crew update their equipment.
Aberystwyth RNLI was chosen through Tesco’s blue token scheme, which sees shoppers put tokens into a Perspex box, choosing their preferred good cause.
The RNLI crew has thanked people for choosing them.
The Tesco store has a number of other donations to make in the run-up to Christmas, providing a hamper to Bronglais hospital's Angharad children's ward for its upcoming Santa's grotto.
The supermarket will also be donating food to The Wallich and Jubilee Storehouse in the run-up to Christmas, as well as donating toys to the Hub in Penparcau and Plascrug School for its Christmas events.